[Download] "TELUS Mobility - What to do With Mike" by Donald W. Barclay # Book PDF Kindle ePub Free

eBook details

Title: TELUS Mobility - What to do With Mike
Author : Donald W. Barclay
Release Date : January 23, 2002
Genre: Business & Personal Finance,Books,Marketing & Sales,
Pages : * pages
Size : 1757 KB

Description

TELUS Corporation is a leading telecommunications company. The vice-president of sales and marketing has reviewed the company's existing strategy for Mike (an enhanced specialized mobile radio system based on integrated digital enhanced network). As a unique digital wireless network, Mike offered users the traditional features of personal communication services, plus the added functionality of a digital two-way radio. However, technological advantages do not always translate into market advantages. In light of the dynamic changes in the wireless industry (such as the emergence of new technologies), the vice-president is faced with the challenge of defining a market strategy to grow TELUS's Mike business.